It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

Articles written by Ellen Widdup ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 jury president line-up. In-person judging will be held in Vietnam in March ...

Taobao and Tmall Group, Alibaba Group's retail operations in China, have announced strong growth in gross merchandise volume (GMV) and reached a record number of active buyers during the 16th annual ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.