Then, in 2024, ESPN reported its most-watched regular-season season of college softball since 2015. The Women’s College World Series Finals attracted 2 million viewers, up 24 percent from 2023.

MLB invests in women's sports for first time with new softball league 06:38. Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced ...

MLB has long supported women's softball, from youth level to the national team, but finds itself in a league of its own with Athletes Unlimited, a women's multi-sport organization that launched in ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its ...

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league.