A prime objective would be to increase the number of your brand's exclusive loyals. Advertising would have to be strongly persuasive, with its ...

This advertising and public relations degree prepares you to analyze audiences, craft persuasive messages, and create compelling connections with the right audiences on the right platform, from ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...