Slogans These are designed to be memorable or relate to something important about the product. They are often a play on words. Some famous slogans are "Just Do It" (Nike), or "Live in Your World ...

It has been proven that brand building advertising takes effect much later than the execution is aired. The only time this is not the case is with new news executions which require an immediate ...

The premise underlying this seminar is that there is a 'new' generation of tracking studies, which are meaningfully contributing to the monitoring of advertising performance. Accepting that the ...

They may include special offers to encourage further purchases. Contextual advertising These are adverts that are linked to internet searches you have made. If you have been looking for a specific ...