In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

This year’s White House Easter Egg Roll event will feature activities “courtesy” of a number of corporate sponsors, including ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

A judge rejected Amazon's claims that the Supreme Court found the FTC had hoops to jump through before it could seek a ...