Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand management group Main Street Advisors and LeBron James’-backed Lobos ...

Speaking at Mad//Fest (July 2022), Christina Diezhandino, CMO of Diageo, outlined how the drinks giant has infused the idea of celebration into its brands’ campaigns. When considering celebration, ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.