Table 1 shows the amount of U.S. dollars expended on prescriptiondrug advertising by advertisement type and media outlet during the study period. Of the total money spent on pharmaceutical ...

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...

But that seems unlikely to happen. The pharmaceutical industry is simply too strong — it spends billions of dollars on direct-to-consumer (DTC) advertising and lobbying efforts.

The letter notes that pharmaceutical companies, including Pfizer, spend approximately $6 billion annually on Direct-to-consumer (DTC) advertising. The American Medical Association stated ...

New research suggests that limiting the pharmaceutical industry’s direct-to-consumer advertising could save more money than previously thought.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, ...

Clever, modern design can help you find your early audience. Unless you are Mark Cuban rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new ...

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.