Several scholars have succinctly described the nature of patriotism in America as 'an ebb and flow fervor' (e.g. Kosterman & Feshbach 1989, p. 257). Patriotism is said to flow periodically, and to ebb ...
A fundamental strategic decision global marketing managers must make is a determination of whether a global or local approach to the market should be undertaken. Included in this decision is a ...
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