AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

Startups across the U.S. and Europe are leveraging generative AI to accelerate product development, personalize marketing, ...

Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by ...

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Leaders say they plan to invest in customer service, marketing and product development automation tools, according to a ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.