Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

It’s described as an intensely saturated greenish-blue, brought to life using a new technique that stimulates the eye’s ...

The eye has recently been found to be an instrument of wonderful and unsuspected versatility. It can perceive full color in images which, according to classical theories, should be monochromatic ...