To replace and upgrade the station and engine equipment for Station 9, Storm Mountain residents have designed a sticker to be sold as a fundraiser for the fire station. Matt Charboneau ...

The phrase and sticker was popularized by Dan Parisi, 29, who moved to Salt Lake City about five years ago, fell in love with ...

At this point it’s hard to imagine the Auto Road without the stickers, which have been a roadway fixture since the early days of car travel. Before the 1960s, the mountain sold a “This car ...