This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

In this paper, we consider the yet-uncharted assortment optimization problem under the Exponomial choice model, where the objective is to determine the revenue maximizing set of products that should ...

This is a preview. Log in through your library . Abstract Until recently, computational constraints forced researchers in the discrete choice area to limit themselves to very simple statistical models ...