Tools include focus groups ... What Are the Main Types of Market Research? The main types of market research are primary research and secondary research. Primary research includes focus groups ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Primary market research, also known as field research, is new research that a business undertakes itself. It involves collecting new data close dataFacts and statistics collected together for ...