The 7th India DigiPlus Awards 2025 showcased the new blueprint for digital marketing. The shortlisted campaigns highlight a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a trendy way for companies to promote their ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Soon, LTK will enable businesses to run free influencer marketing campaigns through a new offering.

We’ve all seen influencer posts marked “AD” come across our digital feeds. At first, these posts were revolutionary for capitalizing on social media’s relatability factor to advertise brands and ...

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According ...