and unbalanced scales, which provide data that is, at best, difficult to analyze and, at worst, useless. First, we examine what we will refer to as scary matrix questions (SMQs). A colleague of mine ...

It is one of the many principles I discuss in my book, Questionnaire Design for Business Research. Mixed mode scales are one of the 30 quality-control items checked as part of our standard ...

Using the online tool, users are prompted to respond to questions until the algorithm collects enough information to propose a CFS score. The online tool does not save or store data. As a result of ...