Please provide your email address to receive an email when new articles are posted on . YouTube, Instagram and TikTok’s user bases increased from 50% to 300% from 2019 to 2021. The increase in social ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. ByNadja Sayej, ...

Forbes contributors publish independent expert analyses and insights. Clara covers the consumer trends shaping the future of retail. The beauty industry is enjoying consistent growth, with a global ...

Once considered niche, K-beauty products are now everywhere — from luxury department stores to local pharmacies and even ...

The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

Mild 2 Wild Nails, 1139 Tower Blvd. in Lorain, hosted a meet-and-greet Feb. 23 for popular social media influencer CatLynn Gattis, also known as Clawed Beauty 101. Gattis, who has over 5 million ...

Influencers might seem glamorous on social media, but their smoldering looks apparently won’t last. Experts at the gambling ...