But trust us when we say: Squishmallows are a surefire crowd-pleaser for the under-13 set. As New York Magazine senior visuals director Stevie Remsberg told us, “It’s all about Squishmallows ...

That’s why, to propel the brand’s expansion into the U.S. market last year, he decided to team up with a brand whose products are decidedly more fun: Squishmallows. Photo: Ordo Walsh ...