Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Life is full of patterns, and those who recognize them will quickly find themselves ahead of the pack—especially when it comes to a pattern trading strategy for securities. As the name implies, a ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Businesses use a variety of specific strategies to achieve their goals, but all business strategies can be categorized as one of four generic management strategies. If you are operating a cake bakery, ...