With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences. This moment feels different, however. Big Tech—rather than ...

Amid current weakness in the linear TV advertising marketplace, TV-Internet/wireless marketers -- a top TV advertising category -- have slowed down their collective paid spend by 11% to $348.8 million ...

The internet has become a gift horse for most brand's marketing departments, enabling them to farm massive amounts of digital data to deliver laser-targeted ads. Consumers are all too happy to share ...

At long last, leading consumer product marketers have discovered the benefits of Internet advertising. Initially, in the early days of the Web, companies like General Mills and Kraft experimented ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The Trade Desk reported fourth-quarter revenue increased 24% year-over-year to reach $491 million, per an earnings statement release. The ad-tech firm notched $1.58 billion in full-year revenue for ...