At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger. Instead of calling up or ordering online, ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...