Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...

Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...

The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...

A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...

The bottom line. ChatGPT Ads are growing quickly, but there isn’t a settled playbook yet. Early evidence favors advertisers ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Business websites matter more once the query becomes more specific, higher-stakes, or more tied to decision-making. In those cases, Ask Maps seems more likely to pull in service pages, testimonial ...