Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and ...
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...
The past few years have been hectic for agency holdcos. But strap in, because this is just the beginning of what will be a ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...
Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...
According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased ...