Prior to the pitch, EssilorLuxottica’s media duties were managed in the main by Publicis Groupe and WPP Media. The eyewear company appointed Publicis-owned Zenith to handle its ...

When geopolitical crises erupt, the advertising industry tends to reach for the same explanation: brands panic, campaigns pause and marketing budgets are cut. It is an understandable reflex. The past ...

Ahead of Mother's Day a freelance director writes about her experience as a new mother.

The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.

The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time. Excellent choice! This is exclusive Campaign content. Join our top subscription tier, The ...

Lego China turned Shanghai’s daily commute into part of the race-day experience for the Chinese Grand Prix on 15 March, transforming Metro Line 11, the train route that runs directly to the Shanghai ...

Global digital marketing agency Kepler has appointed longtime PHD executive Toby Hack as chief executive officer for APAC and EMEA, seven months after he stepped down from the Omnicom Media Group ...

Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia), which will debut on September 3, 2026, at ParkRoyal Collection, Kuala ...

Yet one narrative rarely gets the scrutiny it deserves: the story we collectively tell about health. After decades in this industry, I’ve come to believe that this story, powerful as it is, has become ...

If you are a CMO in an APAC market, Elevate28 should be a call to consider whether you are truly being served—and serviced—by a model that reflects your needs. WPP’s strategy is explicitly designed to ...

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City. Name: Suong Nguyen Origin: Ho Chi Minh City, Vietnam Places ...

A spokesperson for Ikea said: “There is no media agency review currently taking place. Ingka Group is conducting a request for information as part of a routine assessment of the global media landscape ...