The campaign video has so far garnered more than 14 million views across different social media platforms such as YouTube, Instagram Facebook, X, and LinkedIn. Aramex, a global provider of logistics ...

Nancy Assad, Founder and CEO of The Marketing Boutique is part of our "Women to Watch" series A lifelong passion for science, particularly physics, and a deep curiosity about how things work led Nancy ...

Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge as described by Google is to empower ...

The PRCA MENA Digital Awards were held on Wednesday, 8 th of November 2023, at the Movenpick Hotel & Residences Riyadh, Saudi Arabia, to celebrate the best in Digital PR and Communications across the ...

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’ tab. However, Communicate has now learned that Al Jazeera is no longer ...

With covid-19, there is not one but two new realities shaping up, and both call for a new approach from digital marketers, says Terry Mo, Director – Performance at OMD. As we move through the covid-19 ...

<p>Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies ...

82 percent of survey respondents in the UAE said that they preferred a single over-the-top (OTT) app for finding both regional and international video content.

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the ...

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies to offer such a ...

Grayling, global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new ...

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and ...