Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging ...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, ...

Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting ...

While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to define the ...

While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty ...

Industry observers say multiple influencer marketing agencies often float the same creator's name; lack of universal ...

The film is inspired by the real-life events of 2000 when 233 soldiers were held hostage in Sierra Leone, West Africa by ...

Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians ...

In the e4m ‘IndiGenius PR agencies’ feature, we explore Consocia Advisory’s journey, challenges, what does an agency look ...

In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we ...

The partnership aims to unlock new revenue avenues across RailYatri’s digital and offline assets, including its association ...

Kusha Kapila’s UnderNeat and Justin Bieber’s @SKYLRK were announced soon after they put up posts, which later turned out to ...