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The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

UPDATE: Axe Brand has since explained in a Facebook post today that the ad placement "was not intentional by [the] company but a very unfortunate coincidence". It added that the ad was arranged and ...

More than 40% of B2B deals stall due to internal misalignment within buying groups, according to a new report by LinkedIn and Edelman. A key factor behind the slowdown? Hidden buyers, internal ...

Duolingo has rolled out a new mobile-first advertising platform, Duolingo Ads, aimed at helping brands connect with Gen Z through playful, character-led formats. The mobile learning app, which has ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Singapore-based food company IRVINS Salted Egg seems to be winning over the hearts of netizens with its heartfelt apology. The brand found itself in a very unfortunate situation and in the midst of a ...

Cigna Healthcare Singapore has appointed Jaslyin Qiyu (pictured) as its new chief marketing officer and head of customer experience for Singapore and Australia. She will be reporting to Raymond Ng , ...

Personal care brand Dove has launched a campaign to encourage women around the world to ditch unrealistic beauty standards when setting New Year's resolutions. Titled #NewYearsUnresolution, ...

PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse ...