Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI aims to turn ChatGPT into a life-integrated AI super assistant. A leaked OpenAI strategy document ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

"Good news: if you're watching this livestream—unless you are [one of] our...Skynet AI overlords—you are already a human being," jokes Liz Moorhead in the latest episode of the Marketing Smarts Live ...

Catch up on select AI news and developments from the past week or so (in no particular order): Mistral triples revenue after enterprise chatbot rollout. Mistral AI launched the enterprise version of ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Catch up on select AI news and developments from the past week or so (in no particular order): Google updates Gemma AI model for enhanced single-GPU performance. Google introduced Gemma 3, an AI model ...