Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its motorsport program.

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging apps.

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service. This is according to a survey by analyst firm Gartner, which also found that 53% of ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. This is according to research from creative agency Impero, which also reveals that more ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale ...

Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free. Digital analytics is evolving very quickly, ...