As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its distinctive assets.

M&S turned around its summer fashion failings thanks to strong insights and a determination to make sure its team was singing ...

Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...

Silos threaten the cross-functional connectivity brands need to thrive in today’s fragmented world and seeing artificial intelligence as the answer is a risk.

As regulations and technology within Formula 1 evolve, so is its approach to brand building through partnerships, social media and content ventures.

IAB UK has confirmed it won’t be excluding Meta from its membership, despite its removal from IAB Sweden last week. The Swedish trade body removed Meta on 11 March, suggesting it has not done enough ...

Systemic social issues, scepticism around flexibility and a lack of appreciation is damaging the career ambitions of a generation of female marketers.

Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better ...

The funnel and the waterfall can be useful tools, but B2B marketers need to move away from these frameworks if they are to ...

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists.

Kristin Sonfield, who joined Aldi from Compare the Market in January, will lead the marketing team alongside Laura Conlon.

Amber Kirby takes on the new role of marketing and digital director at the Post Office, replacing former marketing lead, ...