As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable.

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where ...

The confusion and misinformation surrounding link-building is truly breathtaking. It’s really no surprise, thanks to Google and the FUD they’ve spread. I was recently reminded about just how deep the ...

Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis and take care of the quality of your site to increase it. You can ...

Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used. Whether you work in an agency or in-house, SEO success ...

The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat's VP of Marketing shares fresh statistics from their anonymous survey. More than 4500 ...

A list of major metacrawlers. Unlike search engines, metacrawlers don't crawl the web themselves to build listings. Instead, they allow searches to be sent to several search engines all at once. If ...

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. 2018 had been a busy year for all social media platforms. There ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...