The halcyon days of start-up companies and the venture community attraction to them hit a hard stop as the COVID-19 lock down spread across the U.S. earlier this year. As the first half of 2020 nears ...

Kiss of Death - Contract Provisions Entrepreneurs Should Avoid at All Costs Agreements with Big Dumb Companies (BDCs) are like DC Comic’s evil villainess, Poison Ivy. Both are seductive and alluring ...

There was a time not long ago—a happy time—when marketing communications was uncomplicated. It consisted of press releases, feature articles, case studies, editorial tours and an occasional interview ...

Many technology companies here in the LA area see real estate simply as a cost of doing business. After all, it's just a matter of finding the right size office, signing the lease and moving in. Or is ...

Silicon Beach, as the white-hot start up market in Santa Monica is referred to, is exploding with activity. Albeit the second fiddle to its well known uncle up north, Silicon Valley with a number of ...

Marc Averitt, a venture capitalist at Orange County-based Okapi Venture Capital, and a frequent blogger about the business of venture capital and entrepeneurship. This is a slightly edited and ...

There comes a point in time in just about every deal where both sides have dug into certain positions and the question becomes which side will blink first; e.g., in a venture capital financing, ...

Anyone who has children or who has been around them for a while knows that kids, as well as young adults, are attracted to video games like flies are attracted to light. And while older adults may ...

Our Insights and Opinions article today is from Tony Karrer, CEO/CTO of TechEmpower, a Los Angeles Web Development firm, who gives some hints, tips, and observations about the increasing difficulty of ...

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up's sales to rival that of both Coke and ...

Turn a generic mention of your “Springfield” location on your web site into a selling point instead. You don't have to drill down to disclose that you're actually just one guy/gal working in Apartment ...