After growing from a ₹30 cr business to nearly ₹800 cr, ASICS India is betting on tennis, grassroots development & community ...

In its ruling, the appeal by Google and Alphabet was dismissed, confirming the penalty imposed for the company's abuse of its ...

The article explores how brands use monsoon campaigns to evoke nostalgia, comfort and romance, while arguing that advertising still largely overlooks the welfare of delivery workers.

According to TRA Research, seasonal trends influenced several categories during the month, with Titan recording the sharpest decline during the month, falling 552 points.

The new visual identity, created by Art Director Aaquib Wani, is based on the agency's three focus areas, sports, brands and public diplomacy. The design uses three lines that converge to form the ...

The agency will lead Jivraj9 Tea Group's PR and communications, covering media relations, brand communication, leadership profiling, product storytelling and media outreach.

The company prohibited the unauthorised usage, reproduction, or display of these terms, marks, or logos in any form, including promotional materials, advertisements, or commercial communication.

Experts cite a gap in creative conviction, short-term campaign thinking & fragmented brand platforms as reasons India’s sports work continues to underperform at Cannes.

As part of the collaboration, the company will launch an integrated marketing campaign across television, digital platforms, print media, dealer engagement initiatives and farmer outreach programmes ...

The tools aim to address a common challenge for smaller businesses, where limited time and resources often make it difficult to produce multiple creative variations for advertising campaigns.

The former Dream11 Brand Marketing Manager and Social Media Lead brings over a decade of experience across digital, content and brand marketing.

Reddit's Split Testing lets advertisers compare two campaign versions by changing one variable, splitting audiences evenly ...