It launched a campaign featuring Joshua for its appliance series, including washing machines, also marking the K-pop singer’s ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

After a nine-month review, JLR edged out Accenture Song and Omnicom, entering exclusivity with WPP for marketing across its ...

It has kept its $30-per-share cash offer for all WBD shares, while Larry Ellison agreed not to revoke the Ellison family ...

As part of the deal, the brand rolled out limited-edition bundles, while Shroff will join initiatives focused on nutrition ...

The campaign was designed to position cakes as experience-led purchases rather than routine celebration add-ons, responding ...

The risk has increased with ChatGPT Atlas’ agent mode, which lets the AI view webpages and perform actions like clicking ...

Users can access 'Animate it' through the Snapchat camera by searching for the Animate It Lens, selecting it, and entering a ...

As India becomes a top-ten priority market for Mars Wrigley, CMO Nikhil Rao explains how the brand is balancing mass scale, ...

As gifting becomes more intentional, IGP’s Tarun Joshi explains why Christmas advertising is shedding clichés to focus on ...

Salmaan will appear in the brand’s upcoming advertising campaigns, which are expected to focus on jewellery as a form of ...

While nearly two-thirds of buyers said influencers played a role in their most recent purchase, only 42% of marketers ...