Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when brand equity is underfunded.

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

Trump could reportedly sign an executive order soon allowing retirement plans to invest in private equity. Private equity firms have lobbied the administration for access to the $12 trillion 401(k ...

Home equity contracts come with upfront payments, no monthly bills, but potential for high payback costs. Explore the risks before signing.

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP Marketing, APAC, explained, success hinges on authenticity, not ...

Private equity has been largely the province of ultra-rich investors, endowments and pension funds. That may be changing.

Private equity baron Hands eyes voyage with Boatfolk marinas Terra Firma Capital Partners is among the remaining bidders for Boatfolk, the owner of 11 marinas across the UK, including at East ...

Centred around the theme ‘Reimagining Marketing for 1.4 Billion Indians,’ the summit aims to spark dialogue among industry stakeholders on how to evolve and scale marketing efforts with the ...

India's equity benchmarks fell on Friday, logging a third straight weekly decline, as weak earnings from key financial and IT companies dampened sentiment while global trade uncertainty lingered.

SEBI plans to allow equity mutual funds to diversify into debt, gold, silver, REITs, and InvITs for better flexibility.

High summer’s heat may be making home equity rates sleepy. The average rate on a $30,000 home equity line of credit (HELOC) was unchanged at 8.27 percent for the fifth straight week, according ...

Equity release among British homeowners rose by 32 per cent between the first quarter of 2024 and the same period in 2025, according to a recent report.