Today, marketers must shift even more to a permission-based data strategy to fuel their personalized marketing strategies. The new 4Ps of marketing—privacy, permission, personalization, and ...

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable contributions to discussions around distribution strategy.

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

A marketing strategy is an action plan that serves to accomplish two objectives – the first is to position the business, and the second is to promote its products and services.

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or ...

Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...