The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Specifically, the Unilever-owned hydration brand is targeting consumers who have an afternoon slump around 4 p.m., which the brand calls the most dehydrating hour of the day. The cleverly named “I.V.

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable contributions to discussions around distribution strategy.

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next ...

A marketing strategy is an action plan that serves to accomplish two objectives – the first is to position the business, and the second is to promote its products and services.

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Marketing Strategy - What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps ...

Master the 4Ps of ecommerce paid media. Learn how to leverage product, price, place, and promotion for a successful online business.