With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Mack Collier is a social-media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn ...

How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media Master the 4Ps of ecommerce paid media. Learn how to leverage product, price, place, and promotion for a successful online business.

His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. His first book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies ...