ET BrandEquity6d
The double-edged sword of live sports advertising: How brands, viewers, and platforms can win together
Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...
India-based chemical manufacturing co, senior employees indicted for unlawful importation of fentanyl precursor chemicals
An India-based chemical manufacturing firm, Vasudha Pharma Chem Limited, and its high-level employees face charges in a US ...
How Canadian small businesses can expand into Asian markets and reduce their dependence on the U.S.
Asia has emerged as an attractive alternative for Canadian businesses looking to diversify away from the U.S., but there are challenges they will need to overcome.
Manila Bulletin5d
4Ps beneficiaries urged to take advantage of CHED, TESDA scholarship opportunities
In a statement, DSWD’s 4Ps Social Marketing Division Chief Marie Grace Ponce explained that the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority ...
Your Marketing Isn’t Broken; Your Lead Generation Strategy Is
Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...
The case for marketing campaigns in times of uncertainty
An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...
The future of marketing with human-centered AI
Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...
Six Marketing Trends That CMOs Should Pay Attention To
Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...
Harvard Business Review12h
How Should Gen AI Fit into Your Marketing Strategy?
To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...
How Deming’s 14 principles provide the foundation for Positionless Marketing
W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...