The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

An India-based chemical manufacturing firm, Vasudha Pharma Chem Limited, and its high-level employees face charges in a US ...

As a fundamental marketing concept, the Marketing Mix, also called 4Ps, shows businesses which main elements they need for marketing their products and services effectively. Businesses use this ...

Asia has emerged as an attractive alternative for Canadian businesses looking to diversify away from the U.S., but there are challenges they will need to overcome.

In a statement, DSWD’s 4Ps Social Marketing Division Chief Marie Grace Ponce explained that the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority ...

Green Critical Minerals appoints senior graphite executive as its head of sales and marketing Chris Whitely has 28 years’ sales and business development experience in the graphite and carbon ...

JOB CARAVAN. President Ferdinand R. Marcos Jr. arrives in Dumaguete City, Negros Oriental to check on the job seekers participating in the Trabaho sa Bagong Pilipinas para sa 4Ps job fair on Feb. 20, ...