The Paradox of Music Discovery, the Spotify Way
The Rise of Spotify and the Costs of the Perfect Playlist, a new book from the journalist Liz Pelly, the playlist is the ...
17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics
As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...
4 Advanced Marketing Tactics for Small Businesses That Actually Work
Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...
Empowering CPG Marketers To Drive Results In A Competitive Landscape
With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...
Stepped-Up Innovation and Marketing Fuels Coty’s Growth, but Narrow Fragrance Focus a Handicap
We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...