The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

As marketers, we just know — in our hearts and in our guts — that physically being in a store and having the opportunity to ...

We found that direct-to-consumer companies like Quince are structured ... Luisa's hoop earrings won't irritate your lobes. Our favorite online jewelry brands we've tested excel in making different ...

Thousands of car crashes happen in the United States every day, adding up to over six million in 2023 alone. Unfortunately, tens of thousands of these crashes are fatal. While some factors of ...

Be prepared to pay more for your Shein and Temu hauls. Starting Friday, the Trump administration is shelving a nearly century-old tax loophole that saved companies from paying tens of billions of ...

The Supreme Court today (April 29) upheld the constitutionality of the provisions of the Consumer Protection Act, 2019, prescribing pecuniary jurisdictions of the district, state and national ...

Shorter checkout times have become even more crucial since the COVID-19 pandemic, when many users shifted to online shopping. A 2020 report, opens new tab by Experian found that one in three ...

THE BETTER BUSINESS BUREAU WARNS OF A SIGNIFICANT SPIKE IN ONLINE SCAMS TARGETING PET PARENTS ... OR THAT ACTUALLY MANUFACTURED THAT PRODUCT. CONSUMER REPORTS MAKES SHOPPING FOR QUALITY PET ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also ...

On April 11, the appeals court’s panel unanimously threw out parts of Judge Jackson’s decision, ruling the consumer bureau’s leaders could lay workers off if they decided, after a careful ...