In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

Three things every marketing leader should know about winning with AI today.

The AI race is splintering big tech names, with investors pointing to a divergence in business approach and stock performance ...

Recent studies on how to sell healthy food also revealed a way for all of us to eat better without even thinking about it.

Reinvention is the quiet skill that keeps celebrities and brands in the spotlight, but most professionals avoid it. Here's ...

W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...

Story update I: Cooper Kupp obviously did not make a decision on Thursday night, and The Athletic's Dianna Russini has reported the Broncos are not pursuing Kupp. We know Kupp wasinterested in ...

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith ...