With Apple’s new Creator Studio Pro, AI is a tool to aid creation, not replace it

Apple’s Creator Studio Pro leverages AI to help creators with tedious tasks—like finding clips or building slides—without ...

Apple Is Borrowing Google’s AI For iPhone — But Not For Long

The deal between Google and Apple where Google delivers next-gen Apple Intelligence for the iPhone, for a new Siri, for instance, is only a stopgap, a new report has said.

All eyes are on Apple's AI strategy as the smartphone giant gets ready to report Q1 earnings

Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Apple reportedly spent $2 billion on an AI company you've never heard of

Apple's acquisition of Q.ai is its second priciest of all time, showing just how dedicated the company is to competing in the ...
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Apple Will Integrate Google Gemini AI With Siri in February, Report Says

Apple Will Integrate Google Gemini AI With Siri in February, Report Says ...

Apple may have scaled back a few of its original AI features for Siri

Apple's next-generation Siri won't arrive all at once. Instead, the company is reportedly staging its AI ambitions across ...

The AI boom is coming for Apple’s profit margins

Parts for iPhones to cost more owing to surging demand from AI companies.

Apple’s blowout Q1 results are a reminder of what makes the company so impressive—and why it’s floundering in AI

Tim Cook proved his masterly ability to navigate tricky supply chains and deliver strong results. It’s not clear that will ...