Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

Tamberg represents that public reporting by search engines "leads to confusion" because he and his father have similar names.

Carolyn Shelby is an SEO & AI Strategist at Yoast, a recognized international speaker, and a trusted authority in technical SEO, content optimization, and AI-driven search strategy. With over 20 ...

Fuel to the engines of the Air India plane that crashed killing all but one of the 242 people onboard last month appears to have cut off moments after takeoff, a preliminary report has found.

Engine fuel supply was cut just before Air India jet crash, preliminary report says The Sun, Alec Wilson / CC BY-SA 2.0 ...

Google's new way of exploring the internet brings the chatbot experience to your search engine.

Artificial intelligence tools like ChatGPT and Claude are set apart from search engines thanks to their chat component.