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Labor has outpaced the Coalition with a rush of advertisements reflecting the belief that voters’ views on Peter Dutton are still evolving and a negative campaign will work in the government’s favour.

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Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

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This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...