Welcome to the new world of advertising in the Age of Generative Artificial Intelligence (Gen AI), where the old agency life ...

ICAI is revising advertising guidelines for CAs amid efforts to help Indian firms rival global Big Four. President Charanjot ...

The heart of the genome structure is that it makes the case as a living model. A blueprint falls short because it’s a rigid, ...

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to a "unified" media universe. Maybe it's time to change its name - and ...

By embedding machine learning into the core of pricing infrastructure, organizations can shift from reactive to proactive.

Media and information literacy efforts remain fragmented. Most initiatives focus on formal education, leaving significant gaps in adult and lifelong learning.

The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with ...

The pharmaceutical industry is expected to cover 57% of the additional €466 million expected for the 2026 budget, through a reinforced clawback mechanism and budgetary guarantees.

Financial wellness refers to the state of being financially secure and feeling confident in your ability to manage your finances while achieving a lifestyle you are happy with. It involves having ...

This Research Topic revisits Niklas Luhmann's transdisciplinary systems theory as a living framework for observing and analyzing the complexity of modern ...

It was a moment designed for lighthearted fun, a staple of modern stadium entertainment. During a Coldplay concert at Gillette Stadium in Boston, the massive jumbotron screens began their familiar ...

The landscape of human health is undergoing profound transformation, shaped by demographic shifts, environmental challenges, and rapid technological ...