Mortar AI, the performance intelligence platform for modern marketers, has launched a new uplift measurement solution that ...

The media channel is seeing significant growth, and advertising investment in the channel is projected to surpass $200bn ...

Ray turns a brief into an actionable media plan in minutes, unifying audience planning, creative intelligence, activation and ...

V ideogame marketing company Trap Plan is taking heat for a marketing campaign that saw roughly 100 "organic-style posts and ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

We often fail veterans in healthcare after a war drifts away from the headlines. The opportunity exists for the pharma industry to rise to this challenge.

Yonex, the Japanese racquet sports and golf company, raised its outlook for the year after reporting results for the second ...

The New Mexico Office of Superintendent of Insurance (OSI) has issued a reminder to insurers and producers that marketing limited-benefit health plans as comparable to major medical plans is deceptive ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Price remains the most significant factor in purchase decisions, according to Inside the Mind of an Australian Grocery ...

Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...