• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Officials have a set marketing plan for the first quarter of the year, focusing on Springtime since it is a time of year when ...

Arora is also a former IBM and Freshworks employee where he led product marketing, growth marketing and strategy teams ...

Dubai, UAE: New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI). In ...

Duolingo followers will have to keep an eye on the upcoming posts, which will undoubtedly continue to surprise with its ...

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

India's advertising industry is projected to grow by 7% in 2025, reaching Rs 1,64,137 crore, according to the latest This ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say ...

With a focus on AI-driven strategy and strengthening revenue-generating functions, Lee Aho will lead Perform[cb]’s next phase of new business growth as CRO.

Ex-agency strategists, Amy Tucker and Pip Bingemann, have released an AI platform developed to empower and assist the ...

Mars, Incorporated, makers of iconic brands including BEN'S ORIGINAL™, M&M'S® and PEDIGREE®, announced that CPG industry ...