Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.
Amazon Ads has rolled out its AI-powered Video Generator for advertisers in India, marking what Kabir Bedi, Head of Product ...
Amazon has launched a new shopping app called Amazon Bazaar. The standalone platform is designed to offer an extensive ...
Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't.
Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...
Kept Secret in Online Shopping If you think Amazon is just for gadgets and groceries, it’s time for a serious style update.
Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already b ...
Two major lifestyle retailers at different ends of the budget spectrum dropped home-centric catalogs ahead of the holiday ...
Amazon accuses Perplexity of using shady tactics with its Comet browser. Perplexity says Amazon is a bully that's trying to ...
Amazon sues Perplexity over AI shopping agents, alleging unauthorized use of content. Tech giants clash over the future of e-commerce AI ...
Amazon's Rufus chatbot, launched in August 2025, has become a significant tool for shoppers, with CEO Andy Jassy claiming it ...
Editorial: Amazon’s holiday catalog brings back the joy of the toy store But Saunders noted that Amazon is not immune to ...