Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an ...

Target is ending its price match guarantee, further eroding customer trust and pushing shoppers to Amazon and Walmart that ...

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among ...

Amazon on Thursday introduced a targeting feature in Sponsored Display for U.S. sellers. The feature, available via Seller Central, aims to promote the discovery of new products by reaching those ...

Years in development, Ad Relevance has already been tested on Amazon’s Audiences, Contextual Targeting and Performance+ offerings. Amazon boasted the product can improve addressability among ...

Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price Netflix embraces product placement and cuts ad rates significantly as Prime Video helps drive prices down By ...