CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

American Eagle is reviving its 20-year-old “Live Your Life” slogan for a new platform targeting Gen Alpha and millennials in addition to its core Gen Z consumer base.

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media strategy this holiday season, though, in the chase for its quick-paced Gen Z consumer base, CMO ...

Co-buying is not without its challenges, but it offers young buyers a way into an increasingly expensive market.

American Eagle Launches New Campaign With Gen Z Starpower Christopher Briney, Gavin Casalegno and Lola Tung From the Prime Video Series The Summer I Turned Pretty ...

American Eagle Outfitters and Abercrombie & Fitch used to be considered millennial brands. Today, both retailers have found success with Gen Z shoppers.

NEW YORK — As marketers grow more risk averse amid an economic downturn and tightening budgets, American Eagle CMO Craig Brommers argued that now is as good a time as ever to mix up media tactics in ...

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z’s favorite brand.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.